Science Behind caw | men
Asian Roots. Western Realities. Scientifically Blended.
Introducing GeoSkin Code™
A proprietary skincare system built to meet the biological needs of Asian men living in the West.
Asian skin is different. So are the climates we live in.
GeoSkin Code™ is the science-backed formulation approach behind every caw | men product—created specifically to bridge the gap between our unique skin biology and the environmental challenges we face in the West.
Our Skin + Our Environment
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Our Skin Is Built Differently
Asian men generally have:
- Thicker, denser skin structure
- Higher melanin content (more prone to dark spots and uneven tone)
- Greater transepidermal water loss (faster dehydration)
- Increased sensitivity to irritation and inflammation -
Our Environment Works Against It
Living in Western countries, we’re exposed to:
- Harsh winters and dry indoor heat- Intense seasonal UV exposure
- Pollution and changing air quality
- Hard water and daily skin stressors
Most skincare brands aren’t built for this intersection. That’s why caw | men exists.
What Makes GeoSkin Code™ Work
We formulated every product using dermatologist-approved, COSMOS-certified ingredients that hydrate, soothe, protect, and restore.
Hydration Without the Heaviness
- Multi-molecular Hyaluronic Acid – pulls moisture into deeper layers of the skin
- Urea (5%) – breaks through dryness and deeply conditions rough patches
- Betaine & Sodium PCA – support the skin’s natural moisture balance
Calming and Recovery
- Rose Flower Water & Chamomile – reduce redness and irritation
- Aloe Juice & Bisabolol – calm post-shave inflammation and soothe stressed skin
- Zinc PCA – regulates oil production and supports barrier repair
Brightening and Anti-Aging
- Vitamin C (2%) & Ferulic Acid – brighten dull skin, fade dark spots, and even tone
- Marine Plankton Extracts (Alteromonas Ferment) – boost elasticity and protect from oxidative damage
- Jojoba, Avocado, Rosehip, and Shea Oils – nourish skin naturally without clogging pores
Certified Clean. Safe. Sustainable.