Science Behind caw | men

Asian Roots. Western Realities. Scientifically Blended.

Introducing GeoSkin Codeβ„’

A proprietary skincare system built to meet the biological needs of Asian men living in the West.

Asian skin is different. So are the climates we live in.

GeoSkin Codeβ„’ is the science-backed formulation approach behind every caw | men productβ€”created specifically to bridge the gap between our unique skin biology and the environmental challenges we face in the West.

Our Skin + Our Environment

  • Our Skin Is Built Differently

    Asian men generally have:
    - Thicker, denser skin structure
    - Higher melanin content (more prone to dark spots and uneven tone)
    - Greater transepidermal water loss (faster dehydration)
    - Increased sensitivity to irritation and inflammation

  • Our Environment Works Against It

    Living in Western countries, we’re exposed to:
    - Harsh winters and dry indoor heat

    - Intense seasonal UV exposure

    - Pollution and changing air quality

    - Hard water and daily skin stressors

Most skincare brands aren’t built for this intersection. That’s why caw | men exists.

What Makes GeoSkin Codeβ„’ Work

We formulated every product using dermatologist-approved, COSMOS-certified ingredients that hydrate, soothe, protect, and restore.

Hydration Without the Heaviness

- Multi-molecular Hyaluronic Acid – pulls moisture into deeper layers of the skin
- Urea (5%) – breaks through dryness and deeply conditions rough patches

- Betaine & Sodium PCA – support the skin’s natural moisture balance

Calming and Recovery

- Rose Flower Water & Chamomile – reduce redness and irritation
- Aloe Juice & Bisabolol – calm post-shave inflammation and soothe stressed skin

- Zinc PCA – regulates oil production and supports barrier repair

Brightening and Anti-Aging

- Vitamin C (2%) & Ferulic Acid – brighten dull skin, fade dark spots, and even tone
- Marine Plankton Extracts (Alteromonas Ferment) – boost elasticity and protect from oxidative damage

- Jojoba, Avocado, Rosehip, and Shea Oils – nourish skin naturally without clogging pores

Certified Clean. Safe. Sustainable.

- Vegan, Gluten-Free, Nut-Free
- COSMOS Natural and/or Organic Certified

- Free from parabens, sulfates, GMOs, and synthetic fragrances

- Made with sustainably sourced ingredients & recyclable packaging

- Tested by certified formulators, never tested on animals